pseudo single-level cell

ATP Electronics’ Latest pSLC Embedded SSDs Offer Best TCO with Customizable Endurance



Taipei, Taiwan (October, 2020)

ATP Electronics, the leading manufacturer of “Industrial Only” memory and storage solutions launches the A700Pi/E700Pi Series, a new generation of Premium Line pSLC NAND-based embedded SSDs. A game-changing highlight for this generation is a new ATP-developed firmware and supporting mass production infrastructure, which are fully customizable to endurance configurations that are tailor-fitted to customer’s requirements, to address any variety of embedded/industrial usage cases. This once again demonstrates ATP’s commitment to deliver optimal total cost of ownership (TCO) value for its customers as storage demands of the Industrial Internet of Things (IIoT), edge computing, and other high-reliability applications continue on the upsurge.


“At the outset, off-the-shelf NAND flash storage products might be the easiest, cost-friendly solutions to growing storage demands; however, initial purchase costs do not present the big picture and customers can actually end up spending more as hidden costs turn up in the long run. The challenge is the usage case diversity we see across various projects. ATP encounters a different workload, and thus different assessment and drive configuration requirements, for almost every customer,” said Peter Huang, Head of ATP’s Embedded SSD Business Unit.


“We were previously able to custom-configure firmware development for our larger-volume strategic customers; by redesigning our product firmware, production testing tools, and even operational processes, we can now customize products for a wider base of customers, including those with smaller volume requirements,” Huang continued.


Premium Line: Best TCO Value for Cost per TBW/DWPD Endurance

ATP’s Premium Line uses advanced controller and firmware technologies to make sure that the offerings meet and even exceed the endurance requirements of demanding applications.


Premium Line storage solutions are purpose-built for applications that require uncompromising endurance and reliability at lower user capacities. These embedded flash storage devices are configured with pseudo single-level cell (pSLC) to extend the general endurance to more than 10 times of the same triple-level cell (TLC) products. The pSLC technology dramatically improves the sustained write performance and reliability of the drives, making them suitable for write-intensive applications. By storing only 1 bit per cell, Premium Line solutions drive down TCO with longer service life using the most cost-effective NAND flash technology available.


Figure 1. ATP’s Customizable Premium Line with 3D TLC NAND flash configured as pSLC offers a balance in usable density at a better price point (Cost per GB), and impressive improvements in reliability, sustained performance, and endurance (Cost per TBW), which all boil down to best TCO value.


The following graph shows the new customizable pSLC-configured SATA III SSDs demonstrating significant improvements in endurance compared with default 3D TLC offerings.

Figure 2. Comparison of endurance ratings between default 3D TLC offerings and ATP’s new customizable pSLC-configured SATA SSDs.


ATP’s new Premium Line is available in both raw and managed NAND.Key specifications are provided in the succeeding table.


*Under highest Sequential write value. May vary by density, configuration and applications


ATP experts are available to help customers assess the best TCO solution through customization options. By carefully assessing, customizing and delivering products fitted to customer’s requirements, ATP can help ensure the most optimal purchase decisions.


For inquiries, please contact ATP regional sales, distributors, or send an email to Info[at]

Media Contact: Kelly Lin (Kellylin[at]


Follow ATP Electronics on LinkedIn:

For more information on the product, visit:



About ATP

ATP Electronics is the leading provider of “Industrial Only” NAND flash products and DRAM modules for demanding industrial/automotive applications requiring the highest levels of performance, reliability and endurance. A true manufacturer for over 25 years, ATP manages every stage of the manufacturing process to ensure quality and product longevity, offering in-house design, testing, and tuning from component to product level. For more information on ATP Electronics, please visit or contact us at info[at]


Back to News Release
Marketing & PR Inquiry
Contact Us